According to Yuniya Kawamura, "the model of modern-day consumption originated in pre-revoluntionary court life, especially that of Louis XIV of France (1638-1715) who was known as 'the consumer king'" (Kawamura 90). Louis XIV of France had consumed items to display his political power to others, not just to show off his wealth. Louis XIV is the model who began consumer culture as a way for people
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